A central component of the investment is a focused effort on dairy innovation and the modernization of milk production. Danone-Nutricia, which already maintains a presence in Lalru, Punjab, will use the funds to develop a state-of-the-art production unit equipped with modern technology. This facility will be dedicated to increasing the output of specialized nutrition products, signaling a strategic focus on high-value segments of the international dairy market and enhancing local manufacturing capabilities.

The partnership includes an essential outreach component directed at the dairy producer level. The plan involves training and introducing more than 5,000 dairy farmers to modern, cutting-edge methods. This comprehensive training will cover crucial areas such as quality milk production, animal care, and optimized feed management. The initiative is designed to directly increase farmers’ income while simultaneously improving the raw milk quality essential for high-standard processing and specialized product manufacturing.

The government emphasizes that this investment by a global player like Danone-Nutricia validates Punjab as an attractive and reliable investment destination. According to government data, the state has attracted a total investment exceeding ₹1.25 lakh crore since the current administration took office, providing direct employment to approximately 4.5 lakh (450,000) youth. This substantial foreign direct investment (FDI) success is credited to the state’s transparent policies, hardworking youth, good connectivity, and the new “business-friendly government.”