The round also saw participation from existing investors Matrix Partners India and Orios Venture Partners.
Founded by Chakradhar Gade and Nitin Kaushal, Country Delight (CD) delivers “fresh and minimally processed” food essentials.
CD offers products in the affordable-premium category as daily subscriptions and delivers them through its proprietary distribution network. CD sources its produce directly from farms within a 150-200 km radius.
From launching in the market with milk as their sole product, CD has since then expanded into additional dairy products as well as staples.
“Tech plays a very big role in building quality traceability and supply chain at scale – all of this while staying very capital efficient.” Chakradhar Gade, co-founder, Country Delight, said.