A core message from the Mission Director during his visit was the need for farmers to evolve beyond traditional milk production. In a key lesson for dairy economics worldwide, he encouraged producers to expand their operations to include value-added activities such as processing, packaging, branding, and marketing. This focus on vertical integration is a critical piece of the puzzle, as it allows farmers to capture a larger share of the value chain and significantly increase their overall income.

The article details the tangible steps taken to support this vision. The Mission Director actively engaged with progressive farmers and visited existing dairy units, including one belonging to a farmer named Gopal Singh. These interactions were aimed at demonstrating the success of existing departmental schemes and providing direct, on-site guidance. This proactive outreach and hands-on approach are essential for building trust and encouraging farmers to adopt new methods and technologies.

The event’s success hinged on its wide dissemination of knowledge, with Veterinary Assistant Surgeons and field staff also in attendance. The article notes that participants were advised to upload their field activities to claim incentives, a clear sign of a modern, data-driven approach to agricultural development. This digital component ensures accountability and allows the government to track the progress of its initiatives, providing valuable data journalism for future policymaking.