Organic dairy products company, Akshayakalpa Organic has forayed into the fruits and vegetables category, the company announced in a press release on Tuesday.
The company has launched the service in 50 plus towns and cities across Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, and Maharashtra in phase 1. Going forward, the brand aims to expand its delivery offering across these states in phases.
“Our consumers are well-read and are aware of the health benefits of organic eating; the introduction of Organic Greens for them was a significant decision. With the launch, we are aiming for a 15% addition to our revenue by FY 25,” commented Shashi Kumar, CEO, and Co-founder of the company.
Kumar highlighted that the demand for organic food has been on the rise with Western and Southern parts of the country driving the demand.
As per a report by Sheer Analytics and Insights, the Indian organic fruits and vegetables market is expected to reach USD 6.8 billion, growing at a CAGR of 19.1 per cent between 2022 and 2032.
Akshayakalpa started in 2010 as a dairy company selling organic milk. It has expanded its portfolio by introducing milk products including ghee, cheese, butter, paneer, curd, buttermilk, bread, honey, batter, coconut, and virgin coconut oil.
