
Sid’s Farm, a D2C dairy brand based in Telangana, has made its entry into the Bengaluru market. Bengaluru with a population of 8cr+ which is third highest in India (25% urban, > 50% migrated) and the fourth largest in terms of GDP is a natural augmentation choice for the brand in a consumer-driven city. The city has humongous potential due to the ever-growing need for superior quality dairy and increased appetite for premium.