The new fodder offering builds on Crystal Crop’s existing strength in the forage segment. According to the company, its Dairy Green hybrid already holds a leading position in western Uttar Pradesh, Haryana and Rajasthan, where demand for dairy feed crops continues to rise. The company said fodder seeds are one of its fastest-growing businesses, alongside pearl millet and cotton.

Crystal Crop is using the new launch to broaden its overall Kharif 2026 seed portfolio. The company has been expanding aggressively through acquisitions and new product development, recently adding crops such as wheat, berseem, vegetables and flowers. Executives said the strategy is intended to give farmers access to a more diversified package of seeds across both field crops and dairy-linked forage crops.

The company expects demand for green fodder seeds to continue rising as Indian dairy farmers look for ways to reduce feed costs and improve herd productivity. Better-quality fodder can support higher milk production, particularly in regions facing pressure from rising feed prices and limited forage availability during the summer months.