On World Bee Day, May 20, Assam’s largest dairy cooperative, Purabi Dairy, announced its ambitious target to sell over 4 tons of locally produced honey this financial year.
The West Assam Milk Producers’ Cooperative Union Ltd. (WAMUL) introduced Purabi Honey last May, sourced from local beekeepers in Assam. The honey is produced by the Naba Milon Beekeepers and Producers Cooperative Society Ltd. in Hajo (Kamrup) under the National Dairy Development Board’s (NDDB) initiative to boost honey production and encourage sustainable beekeeping practices in Assam.
“In the first 10 months, Purabi Dairy sold more than 1.2 tons of Purabi Honey, reflecting a strong preference for natural and locally produced honey,” said S. K. Parida, General Manager of WAMUL. “We provided beekeeping training to our farmers, creating a new source of livelihood alongside the existing dairy value chain. This initiative has enabled us to offer high-quality, locally produced honey to our customers while increasing farmers’ income—a win-win for everyone involved.”
S. M. Hussain, from WAMUL’s marketing team, highlighted the positive feedback from customers. “Our customers have consistently praised the rich, authentic taste and purity of Purabi Honey. Initially, they tried smaller packs, but due to increased demand, we introduced a half-kilogram pack.”
The success of Purabi Honey demonstrates the potential for locally-produced goods to thrive in the market, driven by quality and sustainable practices. The cooperative’s efforts align with the broader goal of enhancing rural livelihoods and promoting sustainable agricultural practices in the region.
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