West Assam Milk Producers’ Co-operative Union Ltd. (WAMUL), popularly known as Purabi Dairy, achieved a significant milestone in empowering Assam’s rural economy.
The dairy cooperative recorded a remarkable 28 per cent growth in the last financial year, with a turnover exceeding Rs. 262 crore.
Purabi Dairy witnessed a surge in standardized milk sales by over 20 per cent, resulting in a turnover exceeding Rs. 200 crore in liquid milk sales for the first time.
This solidifies its position as Northeast India’s largest dairy cooperative. Milk product sales also soared by 35 per cent, with significant increases across categories like curd (47 per cent), ghee (38 per cent), paneer (36 per cent), and lassi (16 per cent).
Expanding its footprint beyond its traditional markets, Purabi Dairy extended its reach from Tinsukia district to Dhubri in Western Assam. Additionally, the dairy products are now available in the North Bank of Assam – in Dhemaji and Lakhimpur districts, marking a significant geographical expansion.
The unwavering support of the Indian Army has contributed to Purabi Dairy’s growth. It has been witnessed that the demand for fresh milk from the cooperative sector has been on the rise over the years among our defence forces.
In line with its commitment to innovation, the dairy cooperative introduced Purabi Mango Lassi and Purabi Ice Cream, catering to evolving consumer preferences for refreshing summer treats. The newly inaugurated dairy plant at Panjabari will play a pivotal role in achieving this goal, along with the introduction of newer product categories such as sweets and flavoured milk.
Looking ahead, Purabi Dairy has set an ambitious target of surpassing Rs. 350 crore in turnover for FY 2024-25. Furthermore, Purabi Dairy remains steadfast in its support for farmers, with initiatives aimed at enhancing their livelihoods and promoting sustainable agricultural practices. With the revival of East Assam Milk Union Ltd. (EAMUL) under the ‘Purabi’ umbrella, the milk procurement network of Purabi now stands expanded into upper Assam. Total milk procurement has now crossed 80,000 litres per day through more than 900 Dairy Cooperative Societies.
Purabi Dairy remains dedicated to supporting dairy farmers across Assam, contributing to sustainable and ethical practices in the industry.
As the cooperative continues to grow, its impact on farmers’ livelihoods and the overall development of the dairy sector in the state is expected to increase.
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