At the core of Ananda’s model remains its village-based milk procurement network, an asset that has helped the company scale its operations from its home base into farther markets. More than 300,000 farmers contribute milk through over 6,000 village collection centres, routed to 35 chilling centres and five processing plants with a combined capacity of roughly 1.8 million litres per day. Daily procurement consistently exceeds 1 million litres, underlining the strength of the grassroots supply chain.

Distribution now spans 100+ cities across 15 Indian states via a network of over 5,000 distributors and placement in about 150,000 kirana (local retail) stores as well as modern retail outlets, illustrating how Ananda has moved well beyond its western Uttar Pradesh origins. The company continues to invest in wider access, ensuring its products reach a diverse consumer base.

In terms of product innovation, Ananda has expanded beyond core items such as liquid milk, dahi (yogurt), paneer, sweets and ghee to include UHT milk, flavoured milks, milkshakes, A2 milk, butter and spreads. It has also ventured into complementary non-dairy categories like frozen peas, soya chaap, idli-dosa batter, tofu and sweet corn, reflecting a strategy to meet everyday consumption needs across price segments.