Every high-protein mango-flavoured kulfi contains 10g of protein with only 57 calories
India’s largest food and FMCG brand, Amul, is making waves for its high-impact association with 9 teams for the high protein range, with 6 teams for ice cream and with three teams for beverages this IPL season.
Amul, the leader in the ice cream category in India, has a huge range of ice creams made in multiple packaging formats, flavours, prices, and pack sizes, leaving consumers spoilt for choice. Amul’s strategic launch of high-protein range is powering athletes and nonathletes alike. Both Amul ice cream and Amul Protein are official partners with KKR this season. Taking the protein revolution ahead, the KKR team launched Amul’s latest innovation, the world’s first high-protein kulfi.
Amul high protein kulfi was launched on 25th Apr’25 at a grand event at ITC Sonar, Kolkata. It is a game-changer high high-protein product for the masses. Every high-protein mango-flavoured kulfi contains 10g of protein with only 57 calories. It is low-fat, lactose-free, prebiotic, provides 100 million CFU probiotics and has no added sugar. it will soon be launched on Amul’s official Q-comm partners. Jayen Mehta, Managing Director, Amul, told us that “he is excited for this innovation and many more upcoming high protein products such as paratha, sandwich, snacks, ice cream, coffee, etc. to ensure that every Indian gets at least 1g protein per kg bodyweight every day”.
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