Amul, India’s leading dairy brand, is set to enter the European market by the end of November, starting with Spain. The company faces non-tariff barriers in other countries, which it hopes to see removed to boost exports.
Amul will enter the European market by the end of this month after launching its products in the US, GCMMF Managing Director Jayen S Mehta said on Monday.
The Gujarat Cooperative Milk Marketing Federation (GCMMF) sells its dairy products under the popular Amul brand.
“We will be launching milk…fresh products in Europe by the end of this month,” he said at the annual convocation of Indian Institute of Foreign Trade (IIFT) here.
He also said that non-tariff barriers are being faced by the Indian dairy industry in other countries and removal of those will help in increasing exports.
“Try to create a market opportunity for us,” Mehta said adding that milk is a source of livelihood for more than 10 crore families in the country and most of the producers are small and marginal farmers.
India allows the import of dairy goods at a 30 per cent duty.
Amul has a turnover of Rs 80,000 crore and is now ranked as the strongest dairy and food brand globally, owned by 36 lakh farmers, he claimed.
In March, GCMMF launched four variants of milk in the US market to cater to the Indian diaspora and Asian population.
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