Maharashtra cooperative launches online platform to deliver natural dairy products direct to consumers.
Amar Dairy has launched a new e-commerce platform designed to bring its range of natural dairy products directly to households across Maharashtra, marking a strategic shift into online retail that aligns with broader digital trends in dairy distribution. The move reflects the cooperative’s intent to expand its market beyond traditional retail channels and boost accessibility for consumers statewide.
Founded in 1990 with connections to over 20,000 farmers, Amar Dairy has long operated on a farmer-first philosophy, positioning itself as a trusted supplier of preservative-free, high-quality dairy products. Its portfolio spans ghee, paneer, shrikhand and flavoured milk — all made with natural ingredients and sourced directly from local farmers, reinforcing freshness and traceability.
The new online platform underscores Amar Dairy’s ambition to expand reach across Maharashtra and ultimately beyond, with plans to scale distribution across India in the near future. Consumers can now order products for doorstep delivery, combining the cooperative’s rural roots with modern e-commerce convenience.
Amar Dairy’s evolution from simply supplying raw milk toward value-added dairy products and direct delivery mirrors a global trend in the dairy industry where producers adopt digital channels to meet changing consumer expectations for convenience, quality and transparency. By integrating online ordering and home delivery, the dairy aims to tap into urban and peri-urban demand for premium, natural dairy.
The cooperative emphasises its mission of creating a healthier India through “natural goodness,” maintaining strict quality checks and leveraging advanced processing technology at its facilities. The e-commerce launch reinforces Amar Dairy’s role in empowering farmers, enhancing brand visibility and modernising its supply chain to better serve evolving consumer preferences.
Source: Punekar News — https://www.punekarnews.in/amar-dairy-launches-e-commerce-platform-to-deliver-natural-dairy-products-across-maharashtra/
