The economic pressure on farmers is immense, as the cost of essential inputs, particularly cattle feed, has become a major hurdle. The previous subsidy scheme offered a 50 kg bag of complex feed for Rs 750, a substantial saving compared to the unsubsidized price of Rs 1,000. While a senior Aavin official from Coimbatore stated the price of the non-subsidized feed has been reduced by Rs 50, farmers argue that this is not enough to offset the current high costs, making the reinstatement of the full subsidy a matter of urgency.

The subsidy-based program was a key component of Aavin’s broader strategy to support its members and enhance milk production. It was designed to ensure the year-round availability of nutritious fodder, promote sustainable agricultural practices, and improve animal health. Alongside other initiatives like veterinary services and livestock insurance, the feed subsidy was a cornerstone of the cooperative’s efforts to reduce costs for farmers and reinforce their loyalty to the Aavin network.

The farmers’ demand is a clear call for the cooperative to resume its supportive role, which is seen as crucial for the well-being of its members. The issue also highlights a key dynamic in dairy economics, where cooperatives are often expected to balance market competitiveness with the need to protect the livelihoods of their farmer-members. The decision to discontinue the subsidy, reportedly a government policy, is now being challenged directly by the very people it was meant to serve.