Through the program, women receive training, equipment and financial support to operate small dairy distribution businesses. Participants sell milk and dairy products within their neighborhoods, creating reliable income streams while increasing the availability of nutritious dairy foods for local consumers. The model also helps build entrepreneurial skills and financial independence for women involved in the dairy value chain.

Indonesia’s dairy sector is characterized by relatively low domestic milk production compared with national consumption. As a result, improving distribution systems and encouraging local dairy market development are key priorities for strengthening the industry. The door-to-door sales approach provides an innovative way to connect producers, processors and consumers more effectively.

For many participants, the initiative has transformed household economics by creating stable business opportunities. Women distributors are able to generate daily income while contributing to the growth of local dairy markets. The program also promotes community engagement and encourages greater awareness of dairy nutrition among consumers.