According to the findings, Mother Dairy cow milk recorded a TPC of roughly 240,000 CFU/ml — nearly eight times above the Food Safety and Standards Authority of India (FSSAI) limit of 30,000 CFU/ml — raising concerns about potential hygiene lapses during production or distribution. Meanwhile, Country Delight cow milk showed a TPC of 60,000 CFU/ml, about double the safety threshold despite its “farm-to-home” freshness messaging.

In the case of Amul pouch milk, the issue centered on elevated coliform bacteria counts, with variants like Amul Taaza recording high CFU levels well above FSSAI’s prescribed limits, signaling possible contamination or cold-chain breakdowns. Coliform presence in pasteurized milk doesn’t always implicate harmful pathogens directly, but it is broadly viewed in dairy science as a marker for sanitation and processing integrity that requires industry attention.

The controversy has rekindled broader questions around packaged milk safety, cold chain management, and food quality assurance in India’s dairy sector. Trustified’s report additionally highlighted concerns beyond milk, noting earlier findings of elevated coliform and yeast counts in Amul curd products, suggesting systemic gaps rather than isolated incidents. Amul has publicly refuted these test results, maintaining that its products comply with FSSAI standards, while the national food regulator has yet to issue official findings on this specific report.