Nestlé India’s Manav Sahni reveals how they blend heritage (Milkmaid), premium products, and digital strategy to lead India’s rapidly evolving dairy market.
How Nestlé India is Reimagining Its Dairy Legacy

Manav Sahni to unveil the strategy blending heritage, premiumization, and digital content to thrive in India’s changing dairy market.

NestlĂ© India’s approach to maintaining and advancing its central role in the nation’s dairy sector will be a key focus at the upcoming Pitch BrandTalk 2025 conference in Delhi on November 21. Manav Sahni, Business Head for the Dairy Business at NestlĂ© India, is scheduled to deliver an in-depth session titled “Dairy: At The Heart of NestlĂ© India.” His presentation will provide essential insights into how one of the country’s most iconic and culturally rooted portfolios is navigating the highly competitive landscape defined by brittleness, anxiety, unpredictability, and constant change (BANI).

A crucial element of Sahni’s discussion will be the successful evolution of the flagship brand, Milkmaid. He is set to detail how this heritage brand has been reinvented to appeal to digital-first audiences while simultaneously preserving the powerful nostalgia that established it as a generational household name. The strategy focuses on driving engagement through high-quality digital content, leveraging creator-led recipes, and deploying an always-on engagement model—showcasing a masterclass in blending cherished tradition with modern innovation to inspire home bakers and festive moments.

Furthermore, Nestlé India is actively catering to the nation’s changing palate by driving a push toward premiumization. This strategy is evident in their launch of sophisticated products, ranging from Greek yogurt to various ready-to-drink cold coffees, which reflect a deep understanding of the rising consumer appetite for global flavors. This focus is meticulously balanced with a commitment to health-forward innovation, as seen in the introduction of products like lactose-free dahi and various fortified variants, ensuring consumers can prioritize both taste and wellness.

The conversation will also extend to the company’s reliance on modern sales channels and data utilization. Sahni plans to share insights on how digital, e-commerce, and quick commerce have become central pillars in Nestlé’s overall strategy. This includes leveraging extensive recipe ecosystems, sophisticated retail media networks, and real-time consumer data to personalize shopping experiences, deepen engagement, and accelerate household penetration in a fragmented and fast-moving market environment.

Finally, the session will tackle the intense competitive dynamics facing the multinational giant, particularly from strong local cooperatives and rapidly emerging regional forces. Sahni is expected to reflect on how Nestlé strategically differentiates itself through consistent, world-class quality, its global expertise, and meaningful, purpose-driven innovation. A key point of reflection for industry analysts will be his views on the future direction of the industry landscape, and Nestlé’s commitment to sustainability, including recyclable packaging and responsible sourcing.

Source: Find the complete article on the upcoming brand talk event from exchange4media.

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