The core message of the 2025 edition is encapsulated in its theme: “Engineering the Future.” This theme reflects the industry’s crucial transition into an era dominated by automation, intelligence, and sustainability. The focus underscores how cutting-edge technology—including advanced automation systems, smart manufacturing, and eco-efficient solutions—is essential for driving productivity while simultaneously minimizing the environmental impact of beverage and dairy operations.

Spanning over 30,000 square meters of exhibition space, the trade fair is poised for massive scale, hosting over 400 exhibitors from more than 14 countries. Visitors are expected to total over 18,000 trade buyers and industry professionals, who will have the opportunity to view 4,000+ products and over 100 cutting-edge innovations in processing, packaging, and automation. Strong international participation, including representatives from Germany, Italy, China, and the U.S.A., highlights the global nature of this technological push.

The event offers a rich supporting program designed to foster collaboration and knowledge-sharing. Key features include a knowledge-rich conference focusing on technology, market trends, and sustainability; a Buyer–Seller Forum for meaningful partnerships, including a Hosted Buyer Programme for over 150 VIP attendees; and the place2beer experiential zone dedicated to innovations in the brewing industry. The show also promises 100+ new innovative products and live demonstrations of high-speed packaging lines.