The introduction of the product was made possible through a strategic partnership between FMF Foods and Amul India, aiming to deliver the authentic, rich flavor of Indian ghee to Fijian households. Beyond mere product availability, the initiative is seen as a way to promote healthier food choices and significantly reinforce the crucial people-to-people and business-to-business connections between India and Fiji. This commercial alignment serves as a cultural and economic bridge, leveraging a shared appreciation for quality dairy products.

Speaking at the event, Pradeep Menon, Second Secretary (Consular and Commerce) at the Indian High Commission, emphasized the rigorous quality standards and transparency of Amul’s production model. He assured the audience that the milk is meticulously collected in villages, tested, and then sent to factories for clinical processing, ensuring the final Amul ghee product is entirely natural, chemical-free, safe, and hygienic for consumers. This commitment to quality reinforces Amul’s reputation as a leader in the global dairy market.

The launch’s Chief Guest, Deputy Prime Minister and Minister for Trade and Communications Manoa Kamikamica, offered high praise for India’s cooperative movement, specifically lauding the success and structure of the Amul model. Kamikamica noted that the next strategic step for Fiji is to adapt these successful initiatives by focusing on scaling them up, thereby effectively connecting small farmers to larger markets. This effort aims to enable better incomes for local producers and ensure that value is retained within the Fijian communities.