This powerful tradition originates from the guidance of a revered spiritual leader, Sadguru Bade Saheb, who advised villagers to cease the sale of milk, properly feed their calves, and never slaughter cows. This counsel followed a drought-induced crisis where many cattle perished, and farmers sold the rest of their animals. The villagers, who trace the origin of the practice back several centuries, have strictly followed this dictum through generations, seeing it as a moral and spiritual imperative that has eliminated the profit motive from their local dairy output.

The small village, home to approximately 4,000 residents across 1,100 houses, maintains a substantial livestock population of around 400 to 500 milk-yielding animals (cows and buffaloes). Collectively, these animals produce an average of 1,000 litres of milk daily. This production level ensures not only household needs are met, but also a significant surplus is available for distribution in the form of liquid milk, curd, and buttermilk to fellow villagers and nearby communities.

The economic impact of this altruistic model is substantial, yet voluntarily forgone. A village elder, Srinivasulu, illustrates the scale of the contribution, noting that his family produces three liters daily, and gives away one surplus liter to the community free of cost. Based on the current market rate of $\text{Rs }80$ per litre, his family alone donates milk products valued at approximately $\text{Rs }2,400$ a month. This collective, non-monetized contribution highlights a significant hidden value stream within the community’s agricultural economy.