Traditional farmers like P Venkat from Bowenpally have adapted their operations to urban markets, maintaining herds of 10 donkeys while employing staff to conduct door-to-door sales throughout the city. Venkat has embraced digital marketing strategies, posting advertisements on social media platforms to attract customers and expand his customer base beyond traditional word-of-mouth referrals. The business model demonstrates how rural agricultural practices can adapt to urban consumer demands through innovative distribution and marketing approaches.

Consumer purchasing patterns focus primarily on pediatric applications, with parents buying small quantities of donkey milk based on traditional beliefs that it provides therapeutic benefits for children’s respiratory and digestive ailments including cold, cough, and stomach problems. Farmer Shanker from Mahabubnagar, who operates with three donkeys, confirms that children represent the primary target market for this specialty dairy product. The high price point of approximately ₹6,667 per liter reflects both limited supply and specialized positioning as a medicinal rather than nutritional product.

The donkey dairy sector has developed a rental business model where entrepreneurs lease animals for ₹400 per day to farm laborers who conduct street sales, creating employment opportunities while expanding market reach. Yaddiah, who maintains a small herd at Zamistanpur Musheerabad, explains that rental fees cover feeding and animal care costs while enabling multiple operators to participate in the market without substantial capital investment. Daily milk production averages approximately one liter per donkey, with farmers emphasizing specialized diets and milking procedures performed in front of customers to ensure product authenticity.