The international agribusiness community is increasingly looking to startups for innovation. A compelling case study comes from India, where a Hyderabad-based startup named ZUMI has officially launched its new line of lactose-free and no-refined-sugar milkshakes. This launch is a direct result of ZUMI winning the Startup Challenge 2024, an initiative from Tetra Pak India in partnership with Startup India. This partnership is a powerful example of how corporate support can foster groundbreaking developments in the food supply chain.

The product itself is a prime example of targeting a modern consumer segment. The article highlights that the new ‘Zumi’ milkshakes are crafted specifically for the health-conscious consumer and those with lactose intolerance. These beverages set themselves apart by being naturally sweetened with a blend of monk fruit and jaggery instead of refined sugar. The initial product line features three distinct and flavorful options: Rose Kulfi, Rasmalai, and Chocolate, offering a unique take on traditional flavors.

This successful launch was made possible by the comprehensive support ZUMI received from Tetra Pak. The article notes that the startup benefited from expert mentorship and access to Tetra Pak’s state-of-the-art Product Development Centre. This level of collaboration between a global packaging giant and a local startup is a vital lesson for dairy economics, demonstrating how larger players can invest in and accelerate the development of new, functional dairy products that cater to niche market demands.