Paras Dairy’s Galacia Cheese Brand Is Expanding Its Reach into Western and Southern India, Targeting Top-5 Status and the Booming Foodservice Sector.
In a major strategic expansion, Paras Dairy has launched its Galacia Cheese brand in the western and southern regions of India, a key step in its ambition to become one of the country’s top five cheese brands. This move is part of a larger plan to strengthen its national presence and capitalize on growing consumer demand for high-quality cheese products.
To support this aggressive growth, Paras Dairy is significantly enhancing its distribution and outreach. The company aims to add 100 new distributors to its network and increase its footprint from over 500 to more than 2,000 HoReCa (Hotel, Restaurant, and Catering) outlets by the end of March. This focus on the foodservice industry, as noted by Joint Managing Director Gajendra Nagar, is a core part of its strategy to become a preferred partner for commercial kitchens.
The cheese is produced at a state-of-the-art facility in Ahmednagar, Maharashtra, which represents an investment of over ₹100 crore. The plant utilizes high-quality cow’s milk and advanced Individual Quick Freezing (IQF) technology to ensure the cheese maintains a rich texture, freshness, and uniformity. This emphasis on advanced technology and quality control is a key element of the company’s push to set new agribusiness benchmarks.
According to Chief Marketing Officer VPS Malik, Paras Dairy is committed to meeting the diverse and specific needs of the foodservice industry. The company offers a range of customized cheese variants, including low melt, high melt, and analogue cheese. This versatility is crucial for commercial kitchens and demonstrates the company’s understanding of the professional market.
The expansion of Paras Dairy’s Galacia Cheese brand is a noteworthy development in India’s dairy economics landscape. By combining a targeted expansion strategy, significant investment in modern technology, and a focus on meeting the specific needs of the HoReCa industry, the company is positioning itself for a leadership role. This effort highlights the dynamic growth within India’s dairy sector and provides a compelling case study for the international dairy community.
Source: FNB News, “Paras Dairy’s Galacia Cheese Enters West & South India”
You can now read the most important #news on #eDairyNews #Whatsapp channels!!!
🇮🇳 eDairy News ÍNDIA: https://whatsapp.com/channel/0029VaPidCcGpLHImBQk6x1F
