At the core of the strategy is a strong emphasis on animal welfare and genetic improvement. The plan includes a significant focus on improving cow breeds and promoting cow rearing across the state. These foundational efforts are crucial for enhancing milk yield and quality, thereby increasing profitability for farmers. This systematic approach tackles the challenge of production at its source.

To support these efforts, the government is committed to establishing a state-of-the-art cow research center. This facility will be instrumental in developing new technologies and practices to benefit dairy farmers. As a further sign of its dedication, the state is also paying special attention to veterinary care, including the establishment of an ambulance service for animals. This innovative service will ensure that veterinary assistance is readily available when needed, preventing losses and maintaining herd health.

The plan also involves a collaborative approach, engaging both public and private sector players. The initiative aims to expand the work of the existing Madhya Pradesh Milk Federation and encourages the participation of private dairies. This broad involvement is designed to create a synergistic network that maximizes efficiency in milk procurement, processing, and distribution, ensuring that growth is shared across the industry.