The new Nandini outlet will feature a comprehensive lineup of dairy products, catering to the diverse needs of metro commuters. The article notes that the franchise, awarded to RK Commerce, will sell a variety of products including different types of milk, ghee, butter, paneer, and frozen foods. The store will also offer a range of non-dairy items such as bakery goods, sweets, cookies, and chocolates, creating a one-stop-shop for a wide range of customer needs.

This expansion sets the stage for intensified competition in the Chennai market, particularly with the state’s own cooperative, Aavin. While a CMRL official stated that the metro authority welcomes such non-fare revenue opportunities, the article also includes commentary from Minister of Milk and Dairy Development, Mano Thangaraj, who acknowledged that in an open market economy, brands cannot be restrained. This dynamic presents an interesting data journalism case study on competitive market entry.

Despite the new competition, Aavin appears to be thriving. The article points out that Aavin’s sales in Chennai have increased by a significant 30% compared to last year. Furthermore, the local brand is already well-established in the metro system, with existing outlets in four other key stations: Wimco Nagar, Central, Alandur, and Nandanam. This existing infrastructure and strong sales growth suggest Aavin is a resilient incumbent in the urban dairy market.