The Government-Backed Initiative Launches New Value-Added Dairy Products and Empowers Women and Ex-Servicemen with New Retail Booths.
In a key strategic move for the Indian agribusiness sector, the Delhi Milk Scheme (DMS) has launched a new range of dairy products and simultaneously distributed letters of allotment for 22 new retail booths. This initiative, launched at a special event in New Delhi, marks a significant effort by the government-backed entity to expand its market presence. It also highlights a dual focus on both product innovation and community empowerment, a critical trend for analysts in the international dairy community.
The new product line is a direct response to modern consumer preferences, featuring traditional Indian beverages. The DMS has introduced three new value-added products: Lassi, Jeera Chaach, and Kala Khatta. These additions aim to diversify the DMS portfolio beyond its core milk offerings, tapping into a growing demand for ready-to-drink dairy beverages. This is an important piece of data journalism that shows a public entity adapting its commercial strategy to market trends.
Beyond its new products, the initiative has a strong social welfare component. The 22 new dairy booths were specifically allocated to selected applicants, including women and ex-servicemen. By creating new employment opportunities for these groups, the DMS is actively working to strengthen the “rural-urban dairy connect” and provide a pathway for economic empowerment. This model is a unique example of how public dairy economics can be used to achieve both commercial and social objectives.
The product launch and booth allotments were digitally unveiled by Shri Alka Upadhyaya, Secretary of the Department of Animal Husbandry & Dairying. Her presence, along with other senior officials, underscores the central government’s direct support for the DMS’s efforts. The event also highlighted the collaboration between the DMS and the Haryana Milk Federation, indicating a broader push for cooperation within the national dairy ecosystem to bring new offerings to market.
This strategic expansion reflects the DMS’s ongoing modernization efforts. By introducing new products and expanding its retail network through targeted booth allocations, the scheme is reinforcing its role as a key player in the Delhi-NCR market. The initiative provides a clear blueprint for how government-supported organizations can innovate and expand while also serving the public good, a valuable case study for the global agribusiness sector.
Source: DD News: Delhi Milk Scheme launches new dairy products, allots 22 booths
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