New products and refreshed UHT packs signal Fonterra’s strategic expansion in Thailand’s adult nutrition market.
Fonterra is expanding its Anlene portfolio in Thailand with the introduction of a new yogurt formula, lactose-free milk, and updated UHT packaging. These innovations target Thailand’s aging population and health-conscious consumers, reinforcing Anlene’s positioning as a leader in bone health and adult nutrition.
The newly launched Anlene yogurt comes in a ready-to-drink format enriched with collagen, calcium, protein, and vitamins B1, B2, and D. It’s designed to support muscle, bone, and joint health in active adults. The product is available in strawberry and vanilla flavors, catering to local taste preferences.
Fonterra also introduced a lactose-free UHT milk option under the Anlene brand, aiming to reach consumers with lactose intolerance or those seeking gentler dairy alternatives. This move aligns with broader trends in the region where digestive health and specialty nutrition products are gaining popularity.
To modernize the shelf presence, Fonterra unveiled refreshed UHT packaging across the Anlene line, incorporating cleaner design elements and clearer nutritional messaging. The update seeks to enhance consumer engagement and visibility in Thailand’s competitive dairy market.
Fonterra’s latest developments reflect a strong commitment to innovation and tailored nutrition in Southeast Asia. With Thailand as a strategic market, the co-op is leveraging product diversification to strengthen Anlene’s role in promoting active lifestyles among aging populations.
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