These new Amul kiosks are slated to offer an extensive range of products beyond traditional milk, including various dairy items, chocolates, snacks, and edible oils. This diversification signals Amul’s intent to capture a broader share of the urban consumer market in Bengaluru. However, the expansion has renewed anxieties among local stakeholders regarding intensified competition between two of India’s largest dairy cooperatives, potentially impacting local producers and milk procurement dynamics.

The concern is particularly sharp given past controversies. Amul’s previous attempts to strengthen its presence in Bengaluru triggered considerable public backlash and accusations of favoring the Gujarat-based cooperative. Many felt that such moves came at the expense of Karnataka’s dairy farmers and their established cooperative, KMF, highlighting deep-seated regional loyalties within India’s dairy sector.

For the international dairy community, this development underscores the fierce competition and regional rivalries characteristic of India’s vast and rapidly growing dairy market. It showcases how cooperative models, while powerful, can also find themselves in direct competition for market share and consumer loyalty, especially when operating across state lines with distinct local brands.