Heat stress impacts milk production in Maharashtra’s dairy cattle
Sunil Patil mixes cattle feed. Heat stress has resulted in low milk production. Patil worries about the rise in prices of cattle feed. Photo by Abhijeet Gurjar/Mongabay.

Gramik – India’s first peer commerce in agritech, is set to tap the growing cattle industry in India after setting a benchmark in the agricultural industry. The platform is launching three cattle feed supplements – ‘Doodh Sagar’, ‘Heifer Mix’, and ‘Urja Pashu PoshakAahar’ in August.

The new range of products is launched with a vision to help the livestock farmers of India gain an edge in the industry to make acquiring quality cattle feed supplements accessible at affordable prices.

Raj Yadav, founder & CEO, Gramik, said, “Young animals, especially, need a nutrient-rich diet to support their rapid growth and development. Nutrients like protein, calcium, and phosphorus are essential for building strong bones, muscles, and organs. The newly launched cattle feed supplements by Gramik are a result of extensive research and considerate discussions with farmers on the problems they face in procuring high-quality supplements for cattle at affordable rates in the marketplace.”

India is the country with the largest number of milk-producing bovines in the world, producing over 187 million tonne of milk each day, and contributing 27% of the agricultural GDP in India. Thus, to help the Indian farmers increase the milk production capacity of dairy animals, a feed supplement – ‘Doodh Sagar’ is launched, which will provide the lactating cattle with essential nutrients like carbohydrates, minerals, vitamins, amino acids, and fatty acids.

Another revolutionary product, ‘Heifer Mix’ is one of a kind mineral mix for young female cattle – heifers to provide them with proper nutrition and support weight gain in them. The third innovative solution, ‘Urja Pashu Poshak Aahar’ has been launched to provide dairy animals with energy, while also keeping the animals’ reproductive health and emotions in check.

Adding value to the supplement, the packaging of the products comes with essential directions and advice on the suggested quantities according to various age groups of animals. The company is also planning to conduct various educational meetings in the states of Uttar Pradesh and Maharashtra to educate the cattle herders about the importance of using supplements and maximising the benefits reaped out of them.

Malabar Milma has announced Rs 15 crore for additional milk procured and fodder subsidies for dairy farmers, as approved in a recent meeting of the Malabar Region Union Governing Council.

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