Started in 2013 by IIM Indore alumni Chakradhar Gade and Nitin Kaushal, Country Delight, is a tech-first direct-to-home consumer brand delivering natural food essentials directly from the farmer to the doorstep of the consumer.
The brand enters a household with fresh milk as the hook and does 8 million deliveries per month across 15 cities with a supply chain that spans 11 States in India. In the last three years alone, Country Delight has grown 10 times in scale and is currently at Rs900 crore ARR (annual revenue run rate).
In an interview with Bizz Buzz, Chakradhar Gade, CEO & co-founder, Country Delight, says: “India’s fresh food and staples market is expected to cross $50 billion by 2025. Today, over 60 per cent of the fresh foods market is unorganized with limited cold storage capabilities, fragmented logistics chain, and inadequate visibility of product quality across the supply chain.
Country Delight with its quality first DNA and tech-enabled supply chain aims to solve these challenges.”
