With the aim to reach out to more households across the country with desi dairy products, the launch of Mr. Milk will be spread in two phases in Mumbai: Phase 1 has been activated this month, which covers Sion, Chembur, Ghatkopar, Ville Parle, Bandra, Santacruz, Khar, and Andheri to Borivali. In Phase 2, Mr. Milk would also cover Worli to Nariman Point in July 2021.
Mr. Milk currently offers A2 Desi Cow Milk, Desi Cow Ghee, and Desi Cow Paneer. The milk is currently delivered in recyclable paper cartons and their other products are packed in eco-friendly packaging too. A2 Milk is Safe for lactose-intolerant consumers, has nine Essential Vitamins and Minerals along with 8gms of protein in every glass of milk. Mr. Milk has recently launched fresh and creamy A2 Desi Cow Dahi as well.
Naresh Mittal, founder, The Mittal group, and Mr. Milk envisage bringing about a revolution in the dairy industry and desi cow breeding. “We ensure that the cows receive a nutritious diet as that improves the A2 desi cow milk quality. Additionally, to keep them comfortable, there are water sprinklers in the cowshed which are activated once the temperature rises and humidity is dropped. The large dairy fans keep the cows and the shed cool during hot climates”, adds Mr. Mittal about the farm cows.
He further explains, “Keeping the process hygienic and healthy, our milking parlor is fully automated by DeLaval, a Swedish company which pioneers milking technology all over the world. The milking clusters give a hand massage-like stimulation for milking and the milking action is similar to hand milking or calf suckling. Our Cows pass through shower tunnels while going for milking. This keeps them clean and fresh.”
