Project Ksheersagar Delivers 55% Milk Production Increase for Indian Farmers by Revolutionizing Supply Chain and Animal Husbandry Practices.
Abbott, a leading healthcare company, launched the shared-value initiative “Project Ksheersagar” in 2022 to address the critical need for a dependable supply of high-quality milk to support its nutritional product demand in India. Partnering with the international non-profit TechnoServe, the project focuses on transforming the lives of Indian dairy farmers by empowering them to create a sustainable raw milk supply chain and ensure consistent, high-quality inputs for Abbott’s production needs.
The initiative targets key dairy farming regions, including Maharashtra, Andhra Pradesh, Karnataka, and Tamil Nadu. A central pillar of Project Ksheersagar is investment in the farmers themselves, offering vital support such as training in financial literacy and dairy farm management best practices, as well as assistance in opening bank accounts and pursuing employment opportunities. This comprehensive approach builds upon earlier projects implemented by Abbott over the past decade to strengthen the local agribusiness community.
The collaborative effort between Abbott and TechnoServe is focused on improving milk production and ensuring superior quality through enhanced animal husbandry. The program guides farmers on providing nutritious cattle feed and adopting improved animal care. Furthermore, it has strategically set up 130 village-based milk collection centers, which provide essential reliable cold storage. This infrastructure improvement makes it significantly easier for farmers to deliver quality milk and, consequently, increase their overall income.
The data generated by the project demonstrates powerful results in dairy economics. By implementing standardized dairy practices and improving animal care standards across more than 1,000 farms, Project Ksheersagar has engaged over 12,000 dairy farmers and aims to benefit around 51,000 dairy animals. Critically, the initiative has achieved a 60% reduction in veterinary costs and a remarkable 55% increase in milk production over its course, creating a more resilient and sustainable supply chain for the region.
The success of the program is mutually beneficial: it supports the local farming community and ensures reliable, high-quality ingredients for consumers of Abbott’s nutritional products. According to Shibasish Pramanik, Abbott’s Supply Chain Director, the company expects to source 60% of its milk powder needs from farmers within the program. This targeted local sourcing helps family businesses succeed, creates opportunities for future generations, and adds real value to Abbott’s nutrition business and the families who rely on its products.
Source: Find the complete sponsored content detailing the initiative at The Indian Express.
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