The power of dairy protein now being portrayed differently

New-age tech and the dairy industry

Protein is frequently used to support such marketing claims in products like “muscle-building” cookies, “energy-boosting” smoothies, and “quenching” breakfast items, but not just any protein. Whey, one of the numerous forms of milk protein, is the primary ingredient in many feed compositions.

The peculiar rise of protein inflation

Feeding cows less protein can save farmers money

-The supply chain disruption in poultry continues, further hurting the nutritional standards of poorer households
-The current steep prices of items that make up the retail food basket—be it eggs, pulses or vegetables—is evidently taking a toll on millions of Indian households

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