Record-breaking sales of liquor and dairy products registered as city tries to keep it cool in hot summer.
As temperature climbs in the state, there’s been a surge in beer sales. From April 1 to 11, a record-breaking 17.67 lakh litres of beer were sold. Comparing this to previous years, sales were at 8.83 lakh litres in 2021, 9.20 lakh litres in 2022, and 13.16 lakh litres during the same period last year. Officials from the Excise department attribute this year’s increase of 4.51 lakh litres to the rising temperature. Liquor sales tend to rise slightly during election periods. However, with campaigning yet to gain momentum, officials anticipate higher sales during local body or Assembly elections compared to Lok Sabha polls.
Sales of Indian Manufactured liquor have also shown an upward trend. In 2022, 14,395 lakh cartons (each containing 48 bottles of 180 ml) were sold. This figure jumped to 180.02 lakh carton boxes in 2023 and reached 18.67 lakh boxes in 2024. An official added, “The increase in beer sales, particularly during periods of rising temperatures, reflects a pattern seen globally where warmer weather often correlates with higher demand for refreshing beverages like beer. This trend is especially notable when comparing sales figures across consecutive years, indicating both seasonal and possibly underlying economic factors influencing consumer behaviour.”
On the other hand, the sales of dairy products in Karnataka too have experienced a notable upswing, especially during the summer. On April 6, a remarkable 13.56 lakh litres of curd were sold, signalling a surge in demand for dairy items. This trend continued with even greater fervour on April 11, when a record-breaking 51.60 lakh litres of milk were sold, setting a new milestone for daily sales at the Karnataka Milk Federation (KMF). The officials at KMF have pointed out a substantial growth trajectory in milk sales, reflecting a 10% increase compared to the previous year. This uptick in milk consumption aligns with seasonal patterns, as warmer weather often leads to higher consumption of dairy products, particularly milk.
The rise in curd sales by 22% underscores the trend of consumers seeking dairy-based products during the summer months. Moreover, ancillary products like buttermilk and lassi have also witnessed a surge in popularity, with an estimated daily sale of 1.5 litres. Buttermilk sales have soared by an impressive 30% compared to the corresponding period in the previous year. The significant increase in Nandini ice cream sales by 36% in March 2024 supports the notion of heightened consumer interest in dairy-based treats.
The increase in beer sales reflects a pattern seen globally where warmer weather often correlates with higher demand for refreshing beverages
–Official
Pricey greens
Vegetable prices continue to remain high due to scorching heat and no rainfall. The price of tomatoes has soared to Rs 25 per kg. The supply of tomatoes in the market has significantly decreased, with traders signalling that the prices may go up further. Green chillies are being sold at Rs 120 per kg, capsicum at Rs 80 per kg, and beans at Rs 115 per kg. The scarcity of vegetables has led consumers to reduce their daily purchases significantly. The price hikes for essential commodities are posing challenges for the common populace, with many feeling the impact of the increased costs on their daily expenses. Naresh Babu, a customer, said, “Earlier, a small-sized fast food joint sold coffee and tea for Rs 10 per cup. Then, they increased it to Rs 12. Now, it is set to go up again. While we are adjusting to the rise in food prices, no one seems to be listening to our woes.”
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